“MicroSave Consulting has provided technical assistance on building suitable remittance products for low-income customers in the Philippines. The solutions have created a positive impact in enhancing the client’s service and have particularly benefitted in the organisational strengthening and programme development. MSC human centred approach have helped us reap benefits on these aspects."
- Mark Daniels, Chairman, Opportunity Kauswagan Remit, Inc.
Market Insights for Innovation and Design (MI4ID) is MicroSave Consulting's flagship socio-behavioural research and design approach. MI4ID is a new-age approach that incorporates principles of behavioural economics and human-centred design. MI4ID helps organisations design intuitive services for their customers. The holistic approach of MI4ID achieves user-centricity from both demand and supply side perspectives and thus produces high-impact results.
Built on three constituent pillars—“Uncover”, “Envision” and “Build”— MI4ID results in actionable insights and game-changing innovations in financial services design and delivery. It combines the strategic priorities of the organisation with creative design thinking, resulting in superior and robust market offerings.
We have built and refined MI4ID over two decades of intense engagement with financial service providers. It is the result of our in-depth understanding of the mysterious mental models that dictate their customers’ decisions and behaviour.
Download our MI4ID brochure here.
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At 6:30 a.m.,in a busy wholesale vegetable market on the outskirts of Varanasi, Shanti Devi is haggling with the wholesale vendor of cauliflower. The price is negotiated at ₹300 a sack. Shanti t...