Team Parul Tandon

Team

Senior Manager - Knowledge Management and Marketing
Lucknow, India

Parul Tandon leads the Knowledge Management team at MicroSave. She brings along 13 years of experience in communication/ advertising, marketing, branding across  financial services, insurance, FMCG, and IT sectors in India and USA.

Her areas of expertise include: knowledge management strategy & implementation, marketing & communications strategy, content planning & management, database management, branding, publications and collateral development, process innovation, branding, digital media asset management, and e-learning.

Some of her recent work includes:
  • Augmenting the use of digital media specially social media for knowledge narration;
  • Leading the marketing initiative of MicroSave and acting as the brand custodian for internal and external collaborations;
  • Conceptualising and implementing content management system for knowledge sharing across the teams;
  • Integrating virtual learning and knowledge sharing tools to build thought leadership for MicroSave- launched the first e-learning course on SPM;
  • Leading design and development of company website followed by UI/UX innovation and content management to drive traffic and engagement;
  • Standardisation of process by drawing templates and formats and ensuring continuous updation;
  • Collateral development: capability statements, brochures, newsletters, e-bulletins, OPES, etc.
 
Before joining MicroSave, she worked with Saatchi & Saatchi, Mumbai as an Associate Planning Director where she was responsible for strategic planning on current accounts and new business pitches. Strategy development through market analysis and consumer research was her prime role. Her other responsibilities included client presentation, liaison with creative team for planning and implementation of 360 degree campaigns. She is fluent in Hindi and English. She holds a Post Graduate Diploma in Management from Goa Institute of Management with specialisation in marketing.

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