Krishna Kumar, GM-Marketing at Vodafone Essar talks about the unique advantages that an MNO has and how they seek to leverage them to repeat their African success in India. These are their wide distribution network, telecom network and strong brand.
Given the highly competitive telecom market in India, many MNOs are trying to differentiate themselves by offering financial services to customers on their mobiles. India provides a huge opportunity for Vodafone given the scale and its strong presence across the country. Krishna Kumar talks about Vodafone strategy in India and the products they think offer a value proposition to customers, banks and other partners.