Library Videos Microinsurance: Market Research

Microinsurance: Market Research

04 Jun 2013 810

Microinsurance as a sector of diversity demands comprehensive market research on product features, risk perception, willingness, affordability and client awareness. In this podcast Premasis Mukherjee, Practice Group Leader of Microinsurance in MicroSave and Rosalind Piggot discusses the role and process of market research in microinsurance.  

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