Library Publications Behavioural Economics and User Centred Design – Opening up New Vistas in Research Processes

Behavioural Economics and User Centred Design – Opening up New Vistas in Research Processes

16 Mar 2015 1580
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To understand the customers better, it becomes imperative to not only understand their needs, decisions, or actions; but also understand the context in which they take decisions, various tendencies that are basis of their aspirations, choices and actions. Behavioural economics is a useful science to be applied in such explorations as it provides insights into customers’ cognitions along with a neuroscientific, evolutionary anthropology and genetics lenses. This Note is a high level peek into behavioural research method that MicroSave’s MI4ID approach uses to understand customers financial behaviour.
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