Research on the Role of Information Sources in Financial Capability in India
MicroSave conducted this research to identify and describe in detail the information sources used by low income clients in financial decision making. The research mapped the paths of dissemination that flow from key information sources, and explained how perceptions of trust are built around them leading to ultimate use of the information source. Research results provided critical insights on financial decision making, different type of information sources, and other critical behavioural factors affecting financial decision making of rural household in North India. The output of the research played significant role in designing financial capability programme for the clients’ of the partner institution.